Propuesta del Plan de Dirección de Comunicación para la Empresa Operaciones Río Napo CEM, con el fin de potenciar su identidad e imagen corporativa.

Abstract

Conducting a Strategic Plan Communication from the DirCom vision of Professor Joan Costa Segales, allows actions/communications are managed in an organization positively affect the desired image by the high command . A proper strategic planning that meets the needs and expectations of its strategic public offers the necessary support to manage goals as results shed positive perceptions for the Company. Being Napo River Operations CEM an Ecuadorian oil company that seeks its consolidation as a leader in the hydrocarbon sector, the use of messages properly made and fed back, make a key communications hub to consolidate its mission and vision. For this research has given special emphasis to domestic government collaborators of the organization to be included in the Plan actively being active participants of shared objectives and understood by all. Research conducted showed the components of the master document so that the communication application consolidate organizational interests.