Consumo y uso de medios de comunicación en jóvenes de bachillerato ecuatorianos en tiempos de convergencia del Colegio de Bachillerato 27 de Febrero año lectivo 2015 2016

Abstract

Abstract:This paper is an approach to the consumption habits of young people enrolled in the final year of basic education and the three years covered by the School General Unified School of "27 de Febrero" High School of the city of Loja, belonging to the academic year from 2015 to 2016. Observation and survey allowed to know to what extent media convergence has determined the way that young people relate with the media and new cultural behaviors and habits of this age group identified as digital natives or milleniums. The study confirms the reality that exists at the present time worldwide, and therefore, gives a clear idea of the challenges that are presented for traditional media in converged digital environments.