Consumo y uso de medios de comunicación en jóvenes de bachillerato ecuatorianos en tiempos de convergencia del Colegio de Bachillerato “27 de Febrero” año lectivo 2015 – 2016

Abstract

This paper is an approach to the consumption habits of young people enrolled in the final year of basic education and the three years covered by the School General Unified School High School "February 27" of the city of Loja, belonging to the period school from 2015 to 2016. Observation and survey allowed to know to what extent media convergence has determined the way young people relate with the media and new cultural behaviors and habits of this age group or milleniums identified as digital natives. The study confirms the reality that exists at the present time worldwide, and therefore, gives a clear idea of the challenges that are presented for traditional media in digital environments convergent