Modelo empresarial de microfranquicias sociales dirigida a los comerciantes informales de alimentos preparados de la ciudad de Saraguro, cantón Saraguro año 2015

Abstract

This final graduation project refers to propose a corporate system of social micro franchises, addressed to informal traders of prepared foods in the Saraguro City, of the Saraguro canton 2015. And the activities that must be performed to make this possible. The importance of this research project falls into the organizing and formalizing of the informal traders of prepared foods in the Saraguro city, through a system of social micro franchises business, considering that it is a model that offers facilities for its fulfillment, because of its low investment and an easy and simple operational management. Which will help to improve the image of the city, improve the socioeconomic conditions of informal traders of prepared foods, obtaining qualify products and increasing the economic and productive development of the canton, which will be in benefit the whole society.