Modelo de gestión empresarial para apertura de tiendas de Marathon Sports, en Santa Cruz de la Sierra – Bolivia /

Abstract

The Marathon group taking advantage of market globalization and its desire to expand their businesses regionally, is looking for new places for the implementation shopping concept Marathon Sports, a concept that manages marketing of clothes, shoes and sports accessories. Bolivia has been taken into account, since it is a country that enjoys economic stability and also comes in steady economic growth, occupying the top spots at the regional level. The large number of domestic and foreign investment received by this country, especially the city of Santa Cruz de la Sierra, make Marathon investment have high expectations, with first two stores. Bolivian consumer expectation for the entry of new brands, is also great because at the time the supply of these in the retail, are very rare and they would like to have other options and shopping experiences. Among these is Marathon, as the great alternative to the Santa Cruz and Bolivian market in general, with its range of products for the sport.