Artesanías de cerámica de Mujeres Emprendedoras de la parroquia Taquil, año 2015. Un estudio exploratorio

Abstract

South of Ecuador in the province of Loja, there are 124 women entrepreneurs who maintain the tradition of making ceramic handicrafts. The Taquil parish has been prominent in the art of producing items made from clay for over one hundred years. Currently 80% of the inhabitants of the Cera and Cachipamba neighborhoods are engaged in pottery making and have organized five associations which are represented and led by women. This provides a second source of income for their households while the men obtain raw materials and work in agriculture. An exploratory study was conducted in this region to gather information on the craft process systems and possible organization of marketing partnerships. In response finding they proposed manual regulations, advertising, the use of TICS and a discovery of how marketing handicrafts ceramic was organized. The research allows to the history and objectives manner