Determinar la percepción del ciudadano y de las empresas turísticas del centro-norte del distrito Metropolitano de Quito, sobre la gestión de la Empresa Pública Metropolitana de Gestión de Destino Turístico Quito Turismo en el año 2014, para contribuir a su plan de comunicación

Abstract

Abstract: This work aims to respond to the interest of the "Empresa Pública Metropolitana de Gestión de Destino Turístico - Quito Turismo" to know how the people of Quito and the tourist sector in the center-north of the Metropolitan District of Quito, particularly the special tourist zones of the Historical Center and La Mariscal, perceive its management performance during 2014. In order to accomplish this objective, it was necessary to carry out a series of surveys to citizens, the hotel sector, establishments (restaurants, cafeterias, soda fountains, bars) with and without the "Q" Distinctive of tourist quality, and also to associations of the tourist sector. Tourist activities of the "60 y Piquito" program were also reviewed. The findings will allow Quito Turismo to have a document which collects the opinions of different citizens and those of the tourist sector about its management performance during 2014. There is no doubt that there are very interesting comments that may be taken as an invitation to Quito Tourism to expand its activities, promote more participation of the people and work collaboratively with tourist associations, in order to position Quito on the worldwide level.