Determinar la percepción del ciudadano y de las empresas turísticas del centro-norte del Distrito Metropolitano de Quito, sobre la gestión de la Empresa Pública Metropolitana de Gestión de Destino Turístico – Quito Turismo en el año 2014, para contribuir a su plan de comunicación

Abstract

This work reflects the interest of the Metropolitan Public Company Management Tourist Destination - Quito Tourism to know the perception of quiteño citizen and tourist companies in the north central Metropolitan District of Quito, specifically special tourist areas Historical Center and La Mariscal, on its management during 2014. To meet this goal it was necessary to implement a series of surveys of citizens, the hotel sector, establishments (restaurants, cafes, soda fountain, bars) with and without distinctive "Q" tourist quality as guilds the tourism sector. tourism activities 60 and Piquito Program were also reviewed. The findings allowed Quito Tourism count on a document that collects the different views of citizens and the tourism sector on the management carried out during 2014. No doubt there are very interesting comments are an invitation to expand Quito Tourism spreading its activities, promote greater participation of citizens and work closely with the unions to position Quito worldwide.