Potencialidad de Ecuador como destino turístico para españoles residentes en el Distrito Centro de Madrid

Abstract

Ecuador is a country characterized by its variety of climates, soils and geographic location, has a great biodiversity and exquisite cuisine, ideal conditions to attract tourism, which energizes the country and the quality of life of Ecuadorians. This research is aimed to investigate the potential of Ecuador as a tourist destination for Spanish residents in the Central District of Madrid, for which a field study was conducted by applying surveys in various travel agencies; whose results assert a sparse and inadequate information regarding the Ecuadorian tourist attractions as well as the little knowledge they have on Ecuador. From the results of fieldwork raised strategies that aim to strengthen the tourism promotion of the country internationally and especially the residents of Central District of Madrid, in order to develop tourist activities in a field of sustainability, taking advantage of identify existing resources that Ecuador as an ideal country for tourism.