Diagnóstico de la Responsabilidad Social en la Cooperativa de Ahorro y Crédito “27 de Abril” desde la perspectiva de sus clientes, empleados y directivos

Abstract

The objective of this research was to determine the social situation of the credit union (COAC) in relation to issues of Social Responsibility (SR) using collection instruments (surveys) raised by the degree of Banking and Finance UTPL. issues management, employees, customers of the cooperative and individuals not customers, which allowed to have knowledge about the current situation of the COAC April 27 in the city of Loja, and also know: the information is up to four segments of people RS in this financial institution and how they have affected the established activities.

The results achieved with this research will allow the cooperative studied to improve their management on issues of RS and allow to establish strategies to evaluate the impact of the activities carried out with groups of interaction of the cooperative in guiding optimize processes Social Responsibility .