Evaluar una campaña de información y sensibilización con relación al consumo de alcohol y la prevención de su abuso en jóvenes de la Universidad Técnica Particular de Loja

Abstract

In this research the short-term impact of the "Campaign for prevention of alcohol consumption and generation of spaces and healthy lifestyles" in young people from the Technical University of Loja was evaluated, a pre-test experimental design methodology was used and posttest with one group, a quantitative-descriptive approach was used, the study sample consisted in pretest n = 38 and n = 31 in post test, student component of Spiritual Development of UTPL, a tab applied sociodemographic, AUDIT test, questionnaires: habits, attitudes, social skills and knowledge of alcohol. We conclude that the impact of the campaign to prevent alcohol consumption was low, low alcohol consumption is identified before and after the campaign, however the consumption of hazardous and harmful increased, besides sporadic alcohol consumption is observed, They stand preventive attitude and assertiveness and finally a medium level of alcohol increase knowledge lesser extent in the post test evaluation.