Consumo y usos de medios de comunicación de jóvenes de bachillerato del Instituto Particular “Abdón Calderón” (IPAC) - Tarifa en tiempos de convergencia período enero-febrero del 2016

Abstract

The purpose of the research work is to obtain information on the consumption of traditional mass media in conjunction with that of the new technological platforms of this century. One of the main points of the research is the convergence of the media, which is why data were collected from the "Abdón Calderón" Institute (IPAC). The application of a survey of 324 IPAC students, which was divided into 5 sections and 58 topics, not including the information requested as the parents' income, data on communication / information technologies, time activities of leisure. Through this study it was possible to determine that the students of the "Abdón Calderón" Private Institute are in a range of 15 to 18 years of age, being dependent on their relatives, having little access to their own resources, with a clear evidence of being Considered digital natives.