Consumo y usos de medios de comunicación de jóvenes de bachillerato del Instituto Particular Abdón Calderón (IPAC) - Tarifa en tiempos de convergencia período enero-febrero del 2016

Abstract

Abstract: The main goal of the present investigation is to obtain information about the consumption of the traditional mass media with the new technological platforms from this century. One of the most relevant points from this investigation is the media convergence, this is the reason why data from students from Instituto Particular "Abdón Calderón" (IPAC) was taken. A survey was applied to 324 students from IPAC, which was divided into 5 sections and 58 topics, without considering the informative data that were asked, like the net income of their parents, data about communicative/informational technologies, and activities in their free time. Roughh this study it could be established that the students from Instituto Particular "Abdón Calderón" are within a range of 15 thru 18 years old, being dependant from their parents, having little access to their own economical resources, and with a clear evidence to be considered digital natives.