Análisis de las dimensiones cualitativas que determinan la preferencia de marcas Importadas, para el consumo de cerveza en la ciudad de Santa Rosa. año 2015

Abstract

Abstract: Today companies are in a globalized world, where they face deep changes in which the environment is to become competitive, for which it is important to have proper management that allows use strategic tools to achieve efficiency in production processes and obtain products and quality service to satisfy consumers or customers. Within this context is the Ecuadorian beer market in recent years has had an aggressive competition; since there are various beer brands competing to be recognized in a sector. Upon analysis of the qualitative dimensions of imported brands: Budweiser, Miller, Heineken will allow know certain peculiarities, features on the preferences of the population of Santa Rosa by beer brands. The analysis of the qualities of imported brands companies may have relevant information to understand consumer behavior so they can develop sustainable strategies; and that as time goes on growing demands of consumers about any product or service.