Análisis de las dimensiones cualitativas que determinan la preferencia de marcas Importadas, para el consumo de cerveza en la ciudad de Santa Rosa. Año 2015

Abstract

Today companies are in a globalized world, where they must face profound changes in which their environment is to become competitive, for which it is important to have an adequate administration that allows to use strategic tools to achieve efficiency in the productive processes and thus obtain Products and quality service, for the satisfaction of consumers or customers.

Within this context is the market of the Ecuadorian beer that in recent years has had an aggressive competition; As there are several brands of beer that compete to be recognized in a sector. In an analysis of the qualitative dimensions of imported brands: Budweiser, Miller, Heineken will allow us to know certain peculiarities, traits about the preferences of the population of Santa Rosa by the brands of Beer.

The analysis on the qualities of imported brands will enable companies to have relevant information to understand consumer behavior and thus to develop sustainable strategies; Since as time passes, consumer demands on any product or service increase as well