Análisis de las dimensiones cualitativas que determinan la preferencia de marca importada para el consumo de cerveza en la ciudad de Macas, año 2015

Abstract

In this research work called "Analysis of the qualitative dimensions that determine the preference of imported brand for beer consumption in the city of Macas, 2015", aims to identify the factors that influence a consumer when it comes to Choose and prefer an imported brand product in the city of Macas. Because of its importance, it will help all the factories or companies that want to know the market position of the brand of imported beer, allowing to know what consumers think and prefer when it comes to beer. For another point, this research constitutes a valuable working tool for all the people who work in the different fields of marketing, buying and selling these imported brand products. It will also allow students, the general public some knowledge about the influence of brands when choosing a product, learn about the qualities that determine the preference for the brand of imported beer.