Análisis de las dimensiones cualitativas que determinan la preferencia de marca importada para el consumo de cerveza en la ciudad de Macas, año 2015

Abstract

Abstract: In the beginning of the investigation under the name, "Analysis of the qualitative dimensions that determine the preference of the imported brand of beer for the consumer in the city of Macas in 2015". The investigation has identified the factors that influence the consumer at the time of choosing and preferring of an imported brand name product in Macas. The importance will serve to help all of the businesses and companies that wish to know the position in the market of their brand of imported beer, permitting them to know what it is that the consumers prefer at the time of deciding and consuming beer. Another point that the investigation presents that constitutes a valuable tool for all the people that act in different regions of commercialization, buying and selling of these imported brand name products. This permits the students and general public to obtain insights of the influence of different brands in the moment of deciding on choosing a product. It takes understanding of the quality that determines the preference for the brand name product of the imported beer.