Consumo y uso de medios de comunicación de jóvenes de bachillerato ecuatorianos en tiempos de convergencia año lectivo 2015-2016, en el Colegio Fiscal Gonzalo Zaldumbide

Abstract

Technology has played a preponderant role in the history of mankind; She has marked the cultural trends of the different epochs of society and communication. This era, digital, is no exception, as young people are influenced by the content that circulates on the Internet. The dynamics of communication and learning affect a whole conglomerate, mainly young people. At present, digital natives have different ways of consuming and using the media and measuring this consumption is precisely the objective of this work. For this purpose a sample was determined that is integrated by students of the Gonzalo Zaldumbide Colegio Fiscal, between the ages of 14 to 18 years. According to the study, it is confirmed that the old media have lost space, especially in the youth segment, who prefer surfing the net in search of entertainment, academic activities and strengthen their interpersonal relationships; The preferred means of communication are social networks