Diseño de un plan estratégico turístico sostenible del cantón Pastaza, provincia de Pastaza en el segundo semestre del año 2015

Abstract

The research aims to elaborate the Strategic Plan for Sustainable Tourism Development of the canton Pastaza, consists of four epatas, the first corresponds to a diagnosis of the conditions of the territory; In the second stage, a study was carried out on the tourist potential of the canton Pastaza, determined that the demand is relatively young and travels independently, the tourist supply is reduced by establishing star products such as: nature tourism and culture and tourism adventure; In the third stage the strategic plan has been carried out, analyzing the problem in which factors such as poor basic services stand out, limited access to the communities, among others; In terms of the vision is to achieve sustainable development and improve the quality of life of the inhabitants; In the last phase several programs have been formulated, with priority being given to the generation of local capacities, intersectoral coordination, diversification of the tourist supply, among others, setting a time of intervention of five years. Thus, the present plan constitutes a strategic tool that allows to contribute to the attainment of Good Living.