Consumo y uso de medios de comunicación de jóvenes de bachillerato del Instituto Superior Tecnológico Daniel Álvarez Burneo, en tiempos de convergencia, período marzo – abril 2016

Abstract

The present work of titling seeks to understand the habits of media consumption in high school youth aged 14 to 18 years, the purpose of this study is to collect data that allow us to obtain real information about the use of Traditional media and new media and information and communication technologies, contrasting them with the cultural practices of young people in their social environment and analyze their behavior before a media reality that offers infinite possibilities of consumption. As a quantitative analysis, a survey was applied to 324 young people out of a total of 2,056 students, through which results are obtained on the use of media, leisure activities and cultural and media consumption, among other data that define reality Of the sample. This research intends to contribute contents that generate awareness about the value of the new technological and communication supports, in order to establish, in the future, strategies that promote an adequate "culture of media use" in young people.