Uso y Consumo De Medios De Comunicación Masivos En Jóvenes De 14 A 18 Años de la Unidad Educativa Leonardo Maldonado Pérez

Abstract

This work aims to investigate the frequency of use and forms of consumption of traditional mass media and new technologies in adolescents and young people, also emphasizes the current times of convergence that mark a turning point for the future of the Communication and education in this century. The research was conducted at the Leonardo Maldonado Pérez Educational Unit in Pifo, Pichincha province in March 2016 through the application of a survey of 53 questions that also deal with the consumption of music, film and cultural events. The study allowed us to determine that students, who come from a home with limited economic resources, prefer television as a means of communication and leisure activity, in addition all have some type of approach with the internet and new technologies fitting perfectly in the profile Of native digital.