Consumo y uso de medios de comunicación en jóvenes de bachillerato ecuatorianos en tiempos de convergencia periodo marzo abril de 2016

Abstract

Abstract: The investigation that took place at the "Unidad Educativa Particular Alborada", with high school kids whose ages range from 14 to 18 years of age, revealed significant information about the consumption and use of mass media and social networks. To carry out this investigation, quantitative methodology was used and also adapted to a sample of student population. A paper survey was employed. From the information we obtained, it became known which mass media is more utilized, which social networks more visited, their preferences, as well as the time dedicated to each of them. This analysis allowed us to study the reception, the consumer habits, and the cultural changes, amongst other factors present in Ecuadorian youth. The statistics obtained seek to get current data about the use and consumption of mass media, as well as its influence in daily life.