Consumo y uso de medios de comunicación en jóvenes de bachillerato ecuatorianos en tiempos de convergencia periodo marzo – abril de 2016

Abstract

esearch carried out at the Alborada Educational Unit revealed significant information about the consumption and use of mass media and social networks with high school students, ranging from 14 to 18 years of age. To carry out this research was used the quantitative methodology adapted to a sample of the student population. The survey technique was used. From the information obtained, it was known which are the most used media, the most visited social networks, their preferences, as well as the time dedicated to each one of them. This analysis allowed us to study the reception, habits of consumption, cultural changes, among other factors present, of a segment of Ecuadorian youth. With the obtained statistics, it is tried to obtain current data on the use and consumption of means of communication, as well as its influence in the daily life