Consumo y usos de medios de comunicación de jóvenes de bachillerato ecuatorianos en tiempos de convergencia. Estudio realizado en el colegio Leonardo Maldonado Pérez de Puembo, de la provincia de Pichincha, periodo octubre-noviembre 2015

Abstract

Abstract: This research describes and analyzes the consumption habits and using of mass media by high school students, specifically from Leonardo Maldonado Pérez School in Puembo, the Pichincha province; and the convergence between traditional media and new media have influenced their practices. The research was in quantitative, through the questionnaire as a research tool; it featured 54 variables to determine the cultural and media consumption of high school students. Among other results, it was determined that the internet is the most widely used; Facebook is the most popular social network among young people, followed by mobile telephone and television. It found also that there is a lower consumption of traditional media (radio, and especially newspapers) from this population group.