Plan de Negocios para la creación e implementación de una hostería ecológica en la parroquia el Esfuerzo, provincia de Santo Domingo de los Tsáchilas, año 2016

Abstract

Currently small and medium-sized tourism businesses contribute significantly to the development, promotion and growth of local and national tourism network operations, in the country more than 75% of hotel businesses are SME companies, lack of experience in the sector Prevents small and medium-sized enterprises from being part of the competitive world, motivating the present research work for the strengthening of tourism that describes the creation and implementation of an ecological inn in the parish El Effort, province of Santo Domingo de los Tsáchilas.

The study of market and research is carried out collecting information regarding the tourist activity and the unsatisfied demand in the parish El Esfuerzo, canton Santo Domingo, is developed in concepts and theories related to the administration, human talent management, marketing, logistics, finance And focus technical areas to provide a quality service and excellence to the customer.

Finally, the economic and financial analysis is carried out to demonstrate the viability of the creation and implementation of the project.