Plan de negocios para la creación e implementación de una hostería ecológica en la parroquia el Esfuerzo, provincia de Santo Domingo de los Tsáchilas, año 2016

Abstract

Abstract: Currently small and medium tourism businesses contribute significantly to the development, promotion and growth of network operations of local and national tourism in the country more than 75% of hotel businesses are PYMES, lack of experience in the sector does not prevent small and medium enterprises are part of the competitive world, motivating this research to strengthen the tourism that describes the creation and implementation of an eco-lodge in the parish The Effort province of Santo Domingo de los Tsáchilas. Market analysis and research is carried out by collecting information on tourism and unsatisfied demand in the parish The Effort Region Santo Domingo, is developed based on concepts and theories related to management, talent management, marketing, logistics, focusing on finance and technical areas to provide quality service and customer excellence. Finally, the economic and financial analysis is carried out to demonstrate the viability of the creation an implementation of the project.