Gestión de la comunicación interna en las Universidades del Ecuador

Abstract

The present research that has been carried out, shows the analysis and the role identification that the universities in Ecuador accomplish under the strategies of intern communication that they use to address to their internal public.

Under sampling of the accredited universities, it is proved that all of them do actions of internal communication, where the email is the preference technological tool in order to send their institutional advertisements. The planning to communicate internally helps in an adequate way in order to supplement the communication necessities, focus the job, reach the set goals as the objectives that are the directives of the universities.

The use of strategies of internal communication, integrated in a general communication plan that are managed by the universities, generates opinion from the public in most of these high education institutions.