Diseño de un modelo de gestión empresarial basado en la metodología del Cuadro de Mando Integral adaptado a las pequeñas y medianas empresas (Pymes) del sector comercio en la ciudad de Ibarra, provincia de Imbabura, año 2017

Abstract

Faced with a changing and demanding market imposed by globalization, the SMEs in the commerce sector of the city of Ibarra are in disadvantageous situations to be competitive, based on their management with empirical knowledge, traditional administration and obsolete systems. Through the analysis and approach of the management model, it was possible to diagnose shortcomings, establish objectives and propose improvement actions that allow the achievement and development of SMEs in the commerce sector as a final result. As a result of the investigation, it was determined that the main shortcomings in the administrative management of SMEs are: poor knowledge, training and planning, causing problems such as low sales, low profits and low qualified personnel, besides the products offered, do not count With a significant differentiation which easily causes its imitation. For the above, it is proposed the design of a business management model based on the methodology of the Integral Scorecard with the objective of giving strategic direction to the small and medium enterprises of the commerce sector of the city of Ibarra.