Plan de marketing para la empresa Compu-Micro Latin America Cía. Ltda. para el año 2017

Abstract

The import and sale of technology in the country has achieved a positive and upward change in the procedure of multiple processes that relate man with technology. Constant innovation has allowed companies to respond faster and thus more aggressive competition. By what, the interest of this topic concentrates on the need of Compu-Micro, a company dedicated to the importation and sale to the wholesale and retail of technological articles, of counting with a plan of marketing to achieve the desired positioning. It is intended that this plan provides to the directors of the company, strategies to make the necessary decisions in terms of propagation and positioning of the products and brands offered, to warranty the growth of the organization in profitability, sales and participation of market increasing the heritage of the same. This document collects information from the market, investigation of potential clients, analysis of the product and the internal and external environment of the company and the elaboration of strategies according to market research