Solución web cliente servidor para el análisis predictivo, recomendador de compras y ventas de clientes para la empresa Monte Regio S.A. utilizando el patrón arquitectónico modelo vista controlador

Abstract

Abstract: This thesis was developed in order created a model of prediction and of recommendation that it allows a company of sales online, to realize operations of prediction and of recommendation in order which these results could help to the department of marketing to take the best decisions as for the accomplishment of advertising campaigns and which the investments that are realized offer the awaited results. Likewise it was thought about modules that help the users in the management of the information and in the management of the application, with what 3 different modules developed, one to manage all her operative of the application, other one to manage the reports of the application and one to manage the articles that were published and on which the campaigns of marketing were applied.