Plan de Negocios para la creación de una empresa distribuidora de licores ubicada en la ciudad de Quito, 2016

Abstract

The marketing of national and imported liquors called Distribuidora "Rosero Liquors" SA, is a business opportunity that must be taken advantage of by an investor, due to the unsatisfied demand for quality, price and service detected in the Market Study, which shows that There is feasibility of realizing a new distributor of liqueurs of the city of Quito constituting in a different alternative. The technical, organizational and financial study is carried out as part of a process involving standards, processes, optimization of resources as well as a series of controls for the marketing of liquors. Based on the financial evaluation and analysis of the evaluation criteria of the project, it has been determined that it is economically feasible because it has a positive NPV of $ 49,583.36, the IRR stands at 48.47% which is higher than the TMAR Of the market, this guarantees that the liquor distributor can generate greater profitability than an alternative investment, with a time of recovery of the investment of 3 years, time that is fulfilled within the corporate objectives