Propuesta de plan de marketing de la empresa Unidad de Vigilancia Privada UVP, año 2016

Abstract

This research is a study of inductive and synthetic application, cross-decree concerning the security company "Unidad de Vigilancia Privada‖, UVP Cia. Ltda. " . The observation is given in 2015 and in which a proposal for innovation in this modality is disclosed and includes general objective of developing a marketing plan to be held in 2016 taking into account all the parameters and observations that have been conducted through the pages of this work .. the hypothesis to be validated is "the use of quality factors in a strategic marketing plan the company UVP Security will result in a greater amount of income either by previous or new customers ". The proposed topic is divided into six sections, an introduction, four chapters and a final section of annexes; The first chapter is the theoretical framework, the second the methodology to be used both in research and in the drafting of the marketing plan, the third is the internal and external analysis of the company in which the results of a questionnaire of perception includes customer, the last chapter is the proposal itself that is the marketing plan and finally the conclusions and recommendations are made for the company. It is important to note that the marketing plan is extremely necessary due to the very negative economic scenario that is emerging in Ecuador 2016