Estrategia de responsabilidad social empresarial en el Hotel Granada de la ciudad de Catamayo año 2022

Abstract

Abstract: This research deals with Corporate Social Responsibility (CSR) in the company "Hotel Granada", the objective of this research is to determine the level of CSR practices that the company has and based on the results, propose strategies to help improve the quality of life and maintain good relationships with customers, suppliers and employees. During the investigation, a methodology based on scientific methods such as deductive, inductive and analytical was improved; also, with techniques such as bibliography and survey. The diagnosis was made by applying the Ethos questionnaire, to apply the study the prioritization of interest groups was applied, finding that the company does not have a code of ethics, business philosophy, there is a lack of CSR policies. Based on the results, a proposal of CSR strategies for the company was proposed, which will benefit society as a whole and the fulfillment of goals and objectives that improve their relationships for the benefit of the parties.