Propuesta de comunicación, para el posicionamiento y reclutamiento de voluntarios, para la Fundación Último Deseo Ecuador, en la ciudad de Guayaquil, año 2022

Abstract

Abstract: The development of this work shows the proposed communicational activities to improve the recruitment of individuals who participate as volunteers in the projects of Fundación Último Deseo Ecuador, under the main objective of improving the positioning of the organization within its market segment and the minds of their audiences, while actively contributing to society. The contribution of this theme lies in significantly improving the quality of life of the people who join the volunteer work, through the promotion of social cohesion and the sense of belonging to the organization. With the communication proposal, the aim is to encourage the participation of new prospective strategic allies, who with their donations or sponsorships, become actors in the fulfillment of the last wishes of terminally ill patients. Those who decide to be part of the initiative, as volunteers, will be able to acquire valuable skills and experiences for their professional and personal development. Finally, communication aims to develop greater understanding and empathy for the needs of people, greater collaboration and mutual help among those involved.