Modelo de relacionamiento B2B basado en datos para mejorar el reclutamiento de estudiantes de nuevo ingreso de la modalidad presencial de pregrado

Abstract

Abstract: Understanding the business model as the set of elements and relationships that allow creating and delivering value to customers, business to business represents the joint work between two companies or institutions to carry out activities that allow delivering products or services with greater value in the market Between universities and colleges, B2B can be applied as an opportunity to improve student recruitment and establish joint strategies to develop skills and competencies in high school students, with the aim of preparing them for university and professional life. The variables that must be taken into account to carry out this relationship can range from the interaction with official information, to connect the data of two groups of students, university and high school, and thus create a data analysis tool; that allows a better understanding of the schools and to complement and walk their actions towards the improvement of processes and vocational guidance of their students; and, inter-institutional relations, which allow the elaboration of projects oriented to practical application; which go hand in hand with the support of processes and strategic dependencies on both sides, such as the areas of Marketing and Communication, Information Technology, Student Welfare Departments, among others.