Plan de Comunicación para la empresa Libellus

Abstract

Abstract: A communication plan is a document that allows organizing the strategies that are can use to optimize the dissemination efforts of a brand, ensuring that these actions serve to position a company in the public mind. Libellus is an audiovisual production company from Loja focused on content production advertising, network management and talent management. This communication plan is developed to position it as a benchmark brand in artistic production through digital media strategies. To identify the best strategies, a previous investigation was carried out based on Mixed methodology, with qualitative (interview and SWOT) and quantitative (Survey and analysis through Fanpage Karma) to know the current state of the environment and the communication of the company and thus propose actions to position it correctly.