Propuesta estratégica de marketing digital post pandemia, para potenciar la imagen y comercialización de productos de la empresa R A Asesoría Contable y Tributaria de la ciudad de Cuenca, año 2022

Abstract

Abstract: Digital marketing has become an essential part of business strategies since it allows us to be at the forefront in implementing the use of tools technologies to generate positioning and relationships with customers through the Internet. In this context, the objective of the research is to propose digital marketing strategies post pandemic to enhance the image and marketing of products of the company "R.A. Accounting and Tax Consulting" in the city of Cuenca, year 2022. For its development, applied a methodology with a qualitative and quantitative approach, under the deductive method, with a non-experimental descriptive cross-sectional design. One of the most of the research is that 77% of the population uses digital platforms as a tool for online purchases which means that the company must implement this type of channels in order to respond to customer needs. The present study It consists of four development chapters to finally provide the conclusions and recommendations to the analyzed company.