Modelo de gestión para negocio de publicidad innovadora con enfoque social en la ciudad de Loja

Abstract

Abstract: The innovative advertising business with a social focus in the city of Loja has become in a venture and in the following pages it is called SOLINK. Solink, emerges as a company dedicated to renting online advertising for businesses micro-enterprises, SMEs and large already established companies, its main strength lies in the generation of employment and the reduction of social inequality in terms labor motivating companies to hire their advertising services to connect with the most vulnerable sector, migrants and informal traders, the latter being the main source of interaction through QR codes between citizens and products promoted in the campaigns carried out. Ecuador has become a country that receives migrants and is also a passage for those who go to other destinations, these People need to be included and accepted in society and become the workforce available to companies, Solink is the first source of work for them by converting them in strategic partners in advertising campaigns On the other hand, in Ecuador there is evidence of constant and accelerated growth in the use of social networks, its interaction is more constant every day, reaching 91% of the inhabitants from Ecuador what they own, use and enter their social networks on a daily basis.