Modelo para el proyecto en Diseño Gráfico (MPD): una propuesta a través del pensamiento divergente y convergente desde el salón de clases

Abstract

Abstract: The professional practice of Graphic Design is developed through the project; is This is the method par excellence of this discipline. Although it is true, today the graphic designer has methodologies for the development of projects that They come from various disciplinary fields such as industrial design, for example; without However, many of these proposals arise from considerations that are inconsistent with the current that the design has. Other proposals consider conceptual categories too specific and that only respond to the particular needs of some branches of the disciplinary field in question. Having identified this, it is proposed to develop a model for the execution of graphic design projects that become proposals for a user and/or target audience, which can be developed covering not only the creative aspect (divergent thinking) but also the planning, organization, structure and coherence (convergent thinking). For the development of The proposal takes professionalizing degree projects as a case study. between the years 2018 2022 in the Graphic Design career of the University of Cuenca.