Propuesta estratégica de marketing digital post pandemia en la empresa FP Dental para potenciar su imagen y comercialización de productos

Abstract

Abstract: This degree work proposes the development of a marketing plan post-pandemic digital in the FP Dental company with the aim of enhancing its image and marketing of products since, in recent years, communication through of digital platforms has gained prominence among consumers. For the development of this work, it has been planned to work under a mixed methodology of qualitative descriptive and quantitative type, in which research is used documentary conducting in-depth interviews with the company manager, experts of digital marketing, and in turn in indexed documents, on marketing topics, positioning and digital tools, as well as the necessary information about the market, and its main competitors. Surveys were carried out with professionals from oral health. By having the results of the surveys and documentary research carried out, we obtain the guidelines for the proposal for the development of the digital marketing, its guidelines and measurements for its execution.