Plan de comunicación estratégica y marketing digital para la empresa PINTURAUTO S.A

Abstract

Abstract: This work focuses on the design of a Strategic Communication and Marketing Plan Digital adapted to the specific needs of Pinturauto S.A. The starting point is a exhaustive diagnosis that addresses the current challenges that the company faces in its Digital environment. Despite the solid track record and quality of services of Pinturauto S.A., the Steady growth in demand for automotive services has intensified the competition and the need to adapt to the changing dynamics of marketing and online communication. The detailed diagnosis analyzes the current digital presence of Pinturauto S.A., identifying key opportunity areas and challenges, and considers market trends. Also I know They evaluate the digital marketing and communication strategies used so far. This In-depth analysis lays the foundation for developing a plan that not only addresses areas of identified opportunities, such as positioning in social networks, but also this designed to adapt to the dynamics of the automotive market, ensuring a presence solid and sustainable digital for Pinturauto S.A.