La globalización digital como estrategia de apoyo a la comunicación asertiva en los estudiantes de Segundo de Bachillerato de la Unidad Educativa Particular Hermano Miguel de la ciudad de MACHALA, año lectivo 2023 2024

Abstract

Abstract: This research called Digital globalization as a support strategy for assertive communication in second-year high school students of the Hermano Miguel Private Educational Unit in the city of MACHALA , aims to determine the impact of digital globalization on assertive communication. In the young people of the current generations, it was carried out under a descriptive approach. To collect data and statistical graphs, the survey technique was used, which was applied to 47 students and 7 teachers in the Language area of the institution. The study offers a vision that indeed digital globalization has a great impact on the assertive communication of students, in teachers it is evident that, to establish communication in their educational environment, they resort to a technological language, thus seeking to achieve the objectives set in the teaching and learning process. Therefore, it is important that digital tools are used responsibly to guarantee assertive-effective and respectful communication in the digital world.