Diseño de una propuesta para mejorar el proceso de compra en línea actual, basado en el análisis de datos y necesidades del usuario, del aplicativo Clipp durante el periodo 2022-2023

Abstract

Abstract: The research aims to improve the online purchasing process of the application Clipp through data analysis and user needs. The four chapters The main ones include the theoretical framework, where the conceptual bases are established; the methodology used: quantitative and qualitative approaches, including surveys of users and interviews with the company's general manager; data analysis, which identifies three key problems; and the developed proposal that includes a prototype of a dashboard control, a marketing strategy and the Customer Journey Map. Through these actions, the company can optimize the user experience during the purchasing process, increase user satisfaction with the application services and, as a result, enhance the growth of your sales pipeline.