Gestión de la comunicación digital interna en Ecuador. Análisis de las 100 principales empresas del Ecuador periodo 2016.

Abstract

The present research project, focuses on expanding the knowledge and generate contribution on the theme: Management of the internal digital communication in Ecuador. Analysis of the 100 leading companies of Ecuador 2016 period; where it is intended to know the inclusion of digital communication actions for internal audiences, its application, use, in order to determine the effectiveness and efficiency The study sample was removed from the 1000 ranking of the best private companies of Ecuador, published by the magazine Ekos. Of the 100 companies which were taken as an object of study. It is worth mentioning for this research quantitative method was used that by means of the online survey established that the main digital communication tools used by the different companies surveyed are, intranet, followed by the email, messaging networks developed by the company and WhatsApp. Given the conclusion is that the Ecuadorian private companies focus their organizational behavior based on the model of the school of human relations, where the communication is of social and flexible approach, prioritize the needs of workers and their communication flow is horizontal, limited between equals.