Estudio sobre competencias mediáticas en los estudiantes del Bachillerato de la Unidad Educativa Manuel Cabrera Lozano de la ciudad de Loja (Ecuador) durante el año lectivo 2016 - 2017

Abstract

The present research called Study on media competences in the students of the Baccalaureate of the Educational Unit Manuel Cabrera Lozano of the city of Loja (Ecuador) during the academic year 2016 - 2017, shows the little education in the communicative means, Because formal teaching has hampered the development of critical and competent readers by imposing a one-dimensional reader model.

It was based on the objective of analyzing the current communicative situation in the students of the "Manuel Cabrera Lozano" Educational Unit, through the identification of knowledge, skills and attitudes in the use of audiovisual media and interactive applications for the effective Media environment.

With the use of a mixed investigative approach, the quantitative and qualitative methods, the application of the survey and an instrument that consisted of an online questionnaire showed that the level of media competence of students has not been achieved at an optimal level, So it is necessary to implement within the curricular planning strategies to develop media literacy in the media with a critical-constructive.