Gestión de la Responsabilidad Social en las PyMES del Ecuador, año 2017. Caso de Estudio de la empresa Aguamanía. Cía. Ltda

Abstract

The present investigation has as theme the Management of the Social Responsibility in the PyMES of Ecuador, during the year 2017, in the company Aguamanía Cía. Ltda of the canton Catamayo. The objective is to change the management model based on Corporate Social Responsibility, to diagnose all the interest groups that are part of the company, its actions and seeking sustainability. The methodology used was direct observation, the deductive, inductive, descriptive and analytical method; As an instrument, the interview based on the Ethos form was used, which was applied to all the interest groups. It was possible to implement processes that improve the internal and external management model, its relationship with the stakeholders, in order to achieve quality and warmth in each of the products or services. The company's board sees in this new model an alternative for the efficiency in the workplaces of the administrative and operative area and leave processes of monitoring and evaluation of the continuous improvement for the taking of decisions.