Gestión de la Responsabilidad Social Corporativa en las PYMES del Ecuador, año 2017. Caso de estudio CEM LOJAGAS.

Abstract

At present, a strategic element for the sustainability of organizations is corporate social responsibility, which acts in three dimensions: economic, social and environmental, generating multiple benefits for organizations and society in general. In Ecuador, SMEs generate more than 60% of jobs, becoming a relevant economic sector, which is why it is essential that they incorporate social responsibility in their actions. The objective of the present investigation was focused on the design of a Proposal for a Socially Responsible Management Model for the company CEM LOJAGAS. The execution of this work was carried out through the inductive, descriptive and analytical methods; The techniques used were bibliographic, documentary and archival revision. The manager of the company was interviewed, and surveys were applied to the selected interest groups. The results showed that CEM LOJAGAS is limited to compliance with the legal and its objective is essentially economic. Based on the results, we proceeded to design a Socially Responsible Management Model for said company.