La incidencia de las competencias mediáticas de los estudiantes de segundo año de bachillerato en el liderazgo institucional de la Unidad Educativa “Pío Jaramillo Alvarado” de la ciudad de Loja, año lectivo 2015-2016.

Abstract

The objective of this research was to determine the incidence of media competences of second year high school students in the institutional leadership of the "Pío Jaramillo Alvarado" Educational Unit in the city of Loja in the 2015-2016 school year. methods: scientific to determine the problem, objectives and statistical procedures; inductive method to perform analysis; deductive method that allowed to determine the generalities and statistical method that was used in the processing of the field information obtained. The techniques were direct observation and the survey. The instrument that was used was a questionnaire with selected questions that contribute to obtain the required information. It is concluded that students have a level of knowledge in the use of information tools for dissemination on the web, their limited knowledge of common tools as evidenced by the research done, use social networks for leisure and friends circles; while for little school training. It is recommended to increase the use of media skills in the educational process and contribute to society.