Análisis de la gestión de la calidad, gestión del conocimiento e innovación en las PYMES de la ciudad de Cuenca, Análisis macro/ caso de estudio: EGGOCCP Construcciones y Proyectos CIA. LTDA

Abstract

This research aims to analyze the management of quality, knowledge and innovation in PYMEs in the city of Cuenca through an exploratory-descriptive study and a deductiveinductive

approach; PYMEs information was obtained by applying a structured questionnaire with open and closed questions (Likert rating scale) and the data obtained were placed in a matrix for the respective analysis of the variables quality, knowledge, innovation and organizational performance. With the help of this matrix, the PYME that meets the criteria for case study was selected.

The results showed that in the city of Cuenca 75% of PYMEs belong to the service sector, 13% to trade and 12% to industry. Quality was the most managed with an average (4.16 / 5), followed by knowledge (4/5), and innovation (3.84 / 5). The key indicator of organizational performance was the market share (4.03 / 5).

In the company EGGOCCP Construcciones y Proyectos CIA. LTDA manages quality and knowledge, while innovation was observed only at the level of styles and designs