Análisis del impacto de la aplicación de la marca país Ecuador, en el sector turístico ecuatoriano

Abstract

Abstract:In this research, work was carried out an analysis and evaluation of the country brand Ecuador ama la vida, in three different periods. The first period was determined during the five years before the creation of a country brand (1996-2000). The second period was determined between the years that a country brand already existed, but the country brand;Ecuador ama la vida it was not created yet (2011-2017), it means before its application. And the third and last period is the one after the application of the country brand Ecuador ama la vida; (2011-2017), in tourism of Ecuador. That is to say, the three periods of study that used were: when a country brand did not exist yet, before the application of the country brand;Ecuador ama la vida; and after the application of the country brand ;Ecuador ama la vida, to determine the incidence of the brand before mentioned in the Ecuadorian tourism sector.