Comercio justo como estrategia de inserción competitiva al mercado, en los actores de la economía popular y solidaria de la provincia de Cañar Año 2018

Abstract

The present investigation was carried out with the purpose of contributing the strategies that allow the adequate and competitive insertion in the markets of the province of Cañar by the actors of the popular and solidary economy that is conformed by the small producers that have found a disadvantage when marketing their products for market dominance by large companies that do not allow to develop fair trade. For the development of this research, a methodology was used based on a descriptive study that allowed to know the current conditions of the organizations using as an instrument the survey and the interview, for which information relevant to the research was obtained. Finally it is done a proposal based on the strategies for each economic sector, which can achieve insertion in the competitive market, generating a better quality of life for the actors of the popular and solidary economy of the province.